SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. Twitter, now X, has changed drastically. What is the most efficient marketing channel you can do in 2024? At Zapier, they’ve been good at search. Quora is dead.

B2B 119

B2B Angle X-functional Trust 119

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website.

X-functional 128

X-functional Engineering Angle User Experience 128

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days. Customers that converted in the last year that had a sales cycle of less than x weeks. Acquisition Efficiency. Expansion Potential. Advocacy Potential.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Search Engine Land

JUNE 2, 2023

A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges). Recurring reports If you put out an industry survey or “State of X” style report, those are often assets that can take a hit with time. SUBSCRIBE See terms.

B2B 90

B2B Click Through Rate X-functional Real Estate 90

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Being able to translate the complexity of a heatmap is like reading an X-ray. Convincing The CEO.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

SEPTEMBER 5, 2019

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis). Basically, can we find factors that predict how people will answer certain questions?

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

SEPTEMBER 17, 2018

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. At 30fps, 30 x 2 = 60, equalling a shutter speed of 1/60.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

MARCH 7, 2017

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE). The goal here is to identify the underlying relationships between variables (specifically, columns/survey questions).

X-functional 102

X-functional Represent Follow-up Up-sell 102

Sales Hacker

SEPTEMBER 29, 2020

It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. He has his own dedicated implementation and vetting function sales ops. Vishal Sunak : just constant backfill of functional areas with more experts. It’s like, how do we do that?

Contract 116

Contract X-functional Objectives and Key Results Legal 116

Hubspot

SEPTEMBER 5, 2018

Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. You need to ensure you have the best possible photos of your product, as well as a good range of images covering all angles and details.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.” Why should they buy vs. build?

GTM 83

GTM Negotiate Profit margin Contract 83

PandaDoc

FEBRUARY 27, 2023

Sharp angle close The sharp angle close is also known as the discount close. The sharp angle close is an attempt to edge out the competition and build trust with a new client or customer. Do you need this functionality or that? Questions like “are you looking for a solution to X problem?”

Closing 52

Closing Contract Technique Objectives and Key Results 52

Heinz Marketing

APRIL 11, 2022

I’ll circle back to that second since that’s probably more from like a consumer angle. I mean, even awareness about some of those very functional things need to kind of be surfaced. I think we need to create a series, not Blockchain for Dummies, but like a series, What the F is X? Phyllis : Yes. Just what is this?

Pipeline 106

Pipeline B2B Go To Market Sales 106

ConversionXL

AUGUST 15, 2014

Customize this shoe” is clearly under the Add to Cart button… …which also has sizing, quantity & a “save for later” functionality surrounding it. Same goes for Zoom functionality too. Which would you trust more: Knowing that your Macbook can fit in a padded laptop compartment that is 16” x 13.5”

Product 98

Product X-functional User Experience Angle 98

SaaStr

SEPTEMBER 13, 2020

It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. ” Did you hire the wrong first generation management team because you hadn’t done those functional areas before? And so I deserve 40 X ARR because I know, I know, I know, but it’s not fair, Henry. Is that fair to say?

Non-Profits 84

Non-Profits Strategize Trust Growth 84

Heinz Marketing

JANUARY 29, 2018

Talk a little bit about the difference you see there and why did Terminus, in particular, invest in that kind of a role and that kind of an angle. Now, in B2B circles you hear it as one of the fastest growing functions within sales and marketing. You’re not a copy writer. You’re a storyteller. I am a content marketer.

Pipeline 64

Pipeline Sales B2B X-functional 64

Hubspot

SEPTEMBER 11, 2018

Business pain points affect a company's bottom line and must be solved in order for them to grow and function successfully. Examples of business problems include making a fully functional product slightly prettier, slightly decreasing a product’s price, or small work-life balance issues. Business pain points, on the other hand, do.

X-functional 101

X-functional Cross-sell Angle Prospecting 101

SaaStr

AUGUST 19, 2020

I had the good fortune to be at Google X for a time and be surrounded by just amazing human beings. Almost any SaaS company can play this angle. “How do you think about companies who can play the remote working guy prop, SaaS angle?” People like Astro Teller who just see the world totally differently.

E-commerce 119

E-commerce Price Start-ups Growth 119

ConversionXL

JUNE 19, 2018

You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Mutation – like in nature, we are looking all the angles of possible ideas. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Acquisition. Monetization.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). Angle (motivation you provide – both conscious and non-conscious). 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Quantify your findings (~3 out of 6 said X). New functionalities, features. Image Credit: Punchline Copy. Radical redesign.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77