Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SaaStr

MARCH 8, 2019

How are you going to grow the company?” ” I said, “Well, we’re going to buy a list and send a lot of emails. We’re going to hire tele-sales reps who are going to cold call. We’re going to do the big trade show, hire the PR firm,” yada, yada, yada.

Cold Call 42

Cold Call Trust B2C Go To Market 42

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Throw-Back Channel: Cold Calls. Yes, yes, we know!

Campaign 63

Campaign Cold Call GTM Contact 63

SaaStr

MARCH 8, 2019

How are you going to grow the company?” ” I said, “Well, we’re going to buy a list and send a lot of emails. We’re going to hire tele-sales reps who are going to cold call. We’re going to do the big trade show, hire the PR firm,” yada, yada, yada.

Cold Call 19

Cold Call Trust B2C Go To Market 19

Heinz Marketing

JANUARY 1, 2018

o Better aligned SDR team w/ Marketing. o Invested in new Marketing leadership. Now as I dug into this, I’m going to give you a quote that came from the company. And I can’t wait to hear how you’re going to tackle this how you created an SDR team to schedule 24,000 demos a year. But we did that.

Pipeline 48

Pipeline Finance Sales Cold Call 48

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

SBI

NOVEMBER 7, 2019

Even add a "schedule a meeting" button. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Video Reviews.

Customers 20

Customers Tradeshows Technology Technology 20