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The Truth About Sales People #4 - They Don't Prospect Very Well

Anthony Cole Training

I grew up in a sales world where, if you called yourself a sales person, you prospected for leads. You did cold-calling, you sent out direct mail, you networked, you bought a booth at conferences, you spoke as an expert to groups of prospects. Trouble shooting: Hire hunters. Use technology to find leads.

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What Is Social Selling, and How Does It Work?

Salesforce

When Mike sends Monique a follow up message a week later, she remembers him and sets up an appointment. ” I did something I couldn’t do in a cold call and would have been deleted and forgotten. She’s been meaning to explore the idea of working with an HR company and puts Mike on her shortlist.

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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

For example, cold calling and cold emailing are common iterations of D2D sales that technology has helped facilitate. However, this typically relies on a highly targeted approach — making sure the right product or service is offered to the right audience at the right time. Below is a more detailed look at D2D analytics.