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Marketing for Healthcare – Challenges and Opportunities

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector.

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How Can Providers and Health Plans Improve the Patient Experience in Healthcare?

Salesforce

The patient experience in healthcare has been permanently altered by the pandemic , and healthcare providers and health plans alike are finally prioritizing a friendly, customer-focused experience. . Learn more about the future of the patient experience in healthcare. Physicians are on board, too.

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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Lauren’s App of the Week: Solv

Heinz Marketing

By Lauren Dichter , Senior Marketing Consultant at Heinz Marketing. On the most basic level, it’s a healthcare appointment booking platform. Solv is trying to change healthcare—for good. Solv is trying to change healthcare—for good. gain more control over how your healthcare fits into your lifestyle.

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Cameron’s App of the Week: 10to8

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. One of the biggest headaches, especially when your team is growing, is scheduling appointments and meetings internally and with clients. How do you align your teams’ schedules to make meetings and appointments a breeze? Look no further than 10to8. What is 10to8?

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Salesforce experts share tips for ensuring a smooth implementation

Martech

Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company. The implementation should also include any implementation partners or consultants, Wilder said.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce

Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes. Greg Hurst , a Salesforce solution consultant, was diagnosed with Spinal Bulbar Muscular Atrophy in 2007.