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Gatekeepers. First, warm calls can refer to any phone outreach to lost leads or other contacts who have had previous correspondence with your company but failed to move down the pipeline. With the ever growing size of sales technology stacks , the standard telephone can get lost in the array of options—especially for outreach.
Since each rep is contacting 50 people per day (about 250 per week), we recommend setting a goal of 20-40 meaningful interactions each week to start. Take a stab at how many meaningful interactions it will take to set up a qualified appointment or demo. Plan Goals For The Week, Month, and Quarter.
Hard skills include such things as effective cold-calling, presentation skills, overcoming objections, skillful questioning, getting past the gate-keeper, negotiation skills, how to sell value, qualifying prospects, and closing techniques. Act-On or Marketo - contacting prospects when they’re most interested.
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