Search Engine Land

MAY 5, 2023

A strong brand equals trust, likely improving your click-through rate (CTR). It should be no surprise that rank 1, Page 1 has the highest clicks with close to 25% CTR on mobile. The CTR drops rapidly by rank. When a page ranks number four, CTR is less than 10%. It pays to develop a strong presence in SERPs.

Trust 95

Trust CTR Non-Profits Click Through Rate 95

Hubspot

NOVEMBER 14, 2014

1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. A month later, we looked the following stats for the slide-in CTA and the static CTA at the end of the post: Clickthrough rate (CTR) - What percentage of visitors clicked each CTA? And the fun one won: 18% more people scheduled a repair appointment.

Conversion 78

Conversion CTR Appointment A/B testing 78

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Convenient (Therapy appointments are flexible). Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Hubspot

DECEMBER 17, 2019

Additionally, increasingly robust Google My Business profiles provide more information than ever before, allowing people to find business hours, book appointments/rooms/flights, and read reviews in the SERPs themselves (in addition to much, much more) without ever needing to visit a website.

Real Estate 101

Real Estate Clients Hospitality CTR 101

ConversionXL

JUNE 11, 2018

There’s also even simpler options here, like appointment reminders sent via text, that can make you look like you seriously have your act together. Think about sending messages reminding folks when it’s time to make an appointment, buy new filters, replace parts, or extend a warranty. Will this test include big enough changes?

A/B testing 133

A/B testing Education Follow-up Campaign 133

Lead Fuze

AUGUST 10, 2021

7 Only 2% of cold calls result in an appointment. According to Leap Job’s research, just 2% of cold calls lead to a meeting, while the Ovation Sales Group discovered that it takes the typical salesperson six and a half hours to schedule one appointment. 8 The average sales rep spends 25 hours a month leaving a voicemail.

Cold Call 98

Cold Call Appointment Represent Follow-up 98

Hubspot

DECEMBER 21, 2010

CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. You may measure conversion in sales, phone calls, opportunities or appointments. You may measure conversion in sales, phone calls, appointments etc.

CTR 78

CTR Contact Cross-sell Click Through Rate 78