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Gets Introductions from Customers and Network - Getting introductions doesn't sound like hunting but it is a by-product of the hunting activity of asking for introductions. Schedules Appointments - The effort of networking, social networking, asking for introductions turns into appointments.
As sales professionals, we’re supposed to really understand our customers-their markets, industries, businesses, functions–and their jobs. We can read about “CFO’s”, if those are our target customers. Without actually doing the job, how do we better understand what our customers do?
Take a stab at how many meaningful interactions it will take to set up a qualified appointment or demo. Determine Your Ideal Customer Profile. You need to know what to say when you get a prospect on the phone, reach a gatekeeper, or go straight to voicemail. At Salesloft, this number hovers around 40%.
Gatekeepers. Hot calling can refer to the use of non-phone, non-voice outreach channels to establish initial correspondence with a prospect, lead, or customer before calling. While warm calls aren’t necessarily the polar opposite of cold calls, they are more often than not well received by prospects, leads, and customers alike.
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