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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. High performers, on the other hand, are past that phase.

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Are Utilities Ready? How To Engage Your Customers in the Most Competitive Market Yet

Salesforce

Energy customers know to call their utility first when they have a question about electric or gas service. Yet as electric vehicle (EV) adoption rises, many EV shoppers don’t know their electric utility can help them understand the costs and benefits of charging their cars at home. But the landscape is changing — fast.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? The product innovations are only beginning. Let’s look at one model company you can learn from.

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Watching B2B TV: Thursday’s Daily Brief

Martech

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Good guy detection technology can’t keep up with bad guy technology,” Fou said. Even for TV, appointment viewing doesn’t exist except for news and sports.”.

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Spending Smartly on Tech Is Key in a Downturn – Here’s How You Can Do It

Salesforce

Even when you’re understandably cautious about spending overall, investing in the right technology can actually save time and money in the short term. Technology can help with that. These are all areas that the right technology, combined with the right strategy, people, and processes, can improve. New revenues?

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Your Business Needs a Bigger Sustainability Strategy

Salesforce

Key tips for sustainability Put sustainability under the CFO Get employee buy-in Use climate initiatives to drive growth Influence consumer demand and lifestyle choices Measure progress with the right technology. A growing number of companies are appointing executive-level sustainability gurus to lead their efforts.

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Prioritizing Safety in Field Service Can Boost Your Bottom Line, Too

Salesforce

Over the last few years, technology has had to evolve rapidly to meet the growing demands of our changing society. The agreement gives me peace of mind the generator will keep my home’s heat and electricity on during unexpected outages in the winter. It also provides the company with on-going business from me.

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