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Gatekeepers. With the ever growing size of sales technology stacks , the standard telephone can get lost in the array of options—especially for outreach. Let’s not forget that buyers are taking more control over the purchasing process than ever before. Privacy laws. Don’t call me, I’ll call you.” Pros and Cons of Warm Calling.
Schedules Appointments - The effort of networking, social networking, asking for introductions turns into appointments. Has NO Need for Approval - This individula get's past gatekeepers and has a very powerful message to deliver to the prospect. No, they pro-actively ask and expect introductions.
So if we really want to find our what our customers do, if we want to try to walk in their shoes, make an appointment with the person who has the same title or holds a similar job in your company. What about gatekeepers? (You Ask the 1o,ooo questions you always wanted to ask a customer but were afraid to? How do you buy?
Take a stab at how many meaningful interactions it will take to set up a qualified appointment or demo. You need to know what to say when you get a prospect on the phone, reach a gatekeeper, or go straight to voicemail. This puts you in the range of 12-20% meaningful interactions every week.
Hard skills include such things as effective cold-calling, presentation skills, overcoming objections, skillful questioning, getting past the gate-keeper, negotiation skills, how to sell value, qualifying prospects, and closing techniques. Inability to get a 2nd appointment: Not able to convert enough prospects into opportunities.
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