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Gatekeepers. Hot calling can refer to the use of non-phone, non-voice outreach channels to establish initial correspondence with a prospect, lead, or customer before calling. If that wasn’t hard enough, cold callers can also reach well-trained gatekeepers that prevent them from even reaching the desired prospect or lead.
Tools - uses technology to aid and assist in the traditional methods of prospecting: pre - approch mail, direct mail, social networking, prospect facing networking opportunities. They use current technology applications to supplement and enhance prospecting effort. Hunters get prospects in their sights.
We recommend that each member of a new SDR team reaches out to 40-50 new prospects each day, with a cadence of email and phone call follow-ups over a certain number of days. Take a stab at how many meaningful interactions it will take to set up a qualified appointment or demo. One popular method is the 7×7 strategy.
They would ask, “What good is a prospect research tool if reps don’t know how to get a decision maker to engage?” Poor Prospecting Results: Hard Skill-Sets: OneSource - Prospect Intelligence. Poor Prospecting Results: Hard Skill-Sets: OneSource - Prospect Intelligence. Sales Issues.
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