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It is one thing to get an introduction, to attend a networking event or to get a response to an email invitation but all of that effort is for naught until they pick up the phone and attempt to reach the prospect. Regardless of tenure in selling the phone is still the key to starting the sales cycle and the buying / selling relationship.
So if we really want to find our what our customers do, if we want to try to walk in their shoes, make an appointment with the person who has the same title or holds a similar job in your company. How do you keep informed and up to date? What about gatekeepers? (You What keeps you awake at night? How do you buy?
So it’s not surprising that each time I talk with my friends on the sales training front, they tell me that the path to increasing sales is to improve selling skills. Inability to get a 2nd appointment: Not able to convert enough prospects into opportunities. Establish value up-front. setting x number of appts).
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