Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker.

GTM 118

GTM Sell Customers Cold Call 118

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies.

GTM 70

GTM X-functional Start-ups Relationship building 70

SaaStr

MARCH 13, 2023

I really liked this summary from CRO Jesse Gomez: Cold calling represents one piece of a comprehensive go to market. If it’s a priority for prospect they are more than 80% inclined to respond to “cold calling” to schedule an appointment. IME, none of the pieces in a well designed GTM are a silver bullet, independently.

Cold Call 130

Cold Call GTM Appointment Represent 130

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

NOVEMBER 7, 2023

Go-to-Market is expensive and labor-intensive. 4 GTM is expensive and labor-intensive. Th ere’s this belief that the whole mechanics of getting a SaaS product to market — making them aware, hooking their interest, qualifying, and discovery — takes a lot of time. It’s expensive and time-consuming to build software.

GTM 114

GTM UX Appointment Engineering 114

Sales Hacker

MARCH 15, 2022

He’s worked closely with C-level executives to refine their GTM hiring practices. In 2020, he was appointed CEO. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. Asad, welcome.

GTM 104

GTM Technical Sales Quota Growth 104

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We can control our GTM strategy.

GTM 59

GTM Appointment Sales Strategize 59