article thumbnail

5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives

Salesforce

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

article thumbnail

Marketing for Healthcare – Challenges and Opportunities

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Is Cloud-Based Healthcare?

Salesforce

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? How can a cloud solution improve the work of healthcare organizations?

article thumbnail

How Can Providers and Health Plans Improve the Patient Experience in Healthcare?

Salesforce

The patient experience in healthcare has been permanently altered by the pandemic , and healthcare providers and health plans alike are finally prioritizing a friendly, customer-focused experience. . Learn more about the future of the patient experience in healthcare. Physicians are on board, too.

article thumbnail

How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

article thumbnail

Patients Want Efficient Healthcare — Improve the Experience With Unified Data

Salesforce

But organizations often place many burdensome steps in the care journey — make an appointment, fill out forms, see a doctor, get a prescription or referral. But there are ways to make the healthcare platform better for patients, while also helping your organization save money. Level up your healthcare tech.

article thumbnail

How healthcare providers can build patient loyalty programs

Concentrix Catalyst

Would you trust a retail store, such as CVS or Walgreens, with facilitating your healthcare appointment? According to our recent survey of 1,016 healthcare consumers, over 60% of respondents would. […]. The post How healthcare providers can build patient loyalty programs appeared first on Concentrix Catalyst.