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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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8 Examples of Brilliant Healthcare Marketing

Hubspot

Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. 2) United Healthcare: We Dare You To.

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Only 23% Of Consumers Trust the Health Industry — Here’s How Ecommerce Can Help

Salesforce

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Here’s how to make it happen.

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Email outreach for marketers: Measuring and optimizing performance

Martech

Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. For example, we mention the broader sector the prospect operates in like “Staffing and Recruiting” and their specific niche within this sector like “Staffing for Healthcare.” Create consistent follow-ups.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

Manual tasks like sending emails, entering data and scheduling appointments eat up more than half of their workday. You can also prepare templates and trigger canned responses to book appointments, cover the most frequently asked questions or handle objections. Launch additional activities as needed, such as webinars, podcasts, etc.

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How to Accelerate Production Deployment and Embed Trustworthy AI into Commercial Solutions with IBM Embeddable AI Leader George Kreitler

SaaStr

At IBM, they launched Watson X, their approach to an AI and data platform mainly focused on B2B. Watson X can answer questions about healthcare, insurance, fertility, appointments, and more. The Current GenAI Stack Putting the models aside, different components make up an overall GenAI stack.

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How To Improve Customer Focus: 6 Tips and Strategies

Salesforce

The company launched in 2011, receiving a major boost in 2012 when a YouTube video starring co-founder Michael Dubin went viral. Appoint a customer-focused advocate 6. Appoint a customer-focused advocate. That’s why appointing a chief customer officer (CCO) is a great idea. These six tips will get you started: 1.