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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Before iBeacons, individual sales associates would have to tell each customer about a promotion, leaving room for error. London, New York, Philadelphia, and Kansas City are just a few of the many cities who have appointed Chief Technology Officers to pursue smart city technology. All this technology is closer than you think.

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What Is Social Selling, and How Does It Work?

Salesforce

When Mike sends Monique a follow up message a week later, she remembers him and sets up an appointment. Share and promote content. Depending on the offering, a business can use a variety of formats to promote products through the platform. Social selling isn’t usually about snagging one-and-done deals. Post consistently.

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16 marketing automation platforms your organization should consider

Martech

Use cases focus on marketing and sales teams leveraging the platform across the customer lifecycle to improve communication strategies, including: Removing customers from a promotional campaign if there is an open ticket. Key clients include DocuSign, Panasonic, Mack Trucks, Movember, Kansas City Chiefs and the Tampa Bay Lightning.

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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

Be sure to track important metrics such as sales performance, the number of available prospects in the area, rejection rate, appointments and follow-ups, and average deal size to evaluate your progress and identify challenges. Below is a more detailed look at D2D analytics.