To Research Or Not To Research?
Tibor Shanto
JULY 20, 2021
But how much do you really need to know to get an appointment? Unless you have a one call sale, you will need to secure the second meeting even if you have success on call 1. This makes the “getting the appointment” the primary goal of a meeting. If you can ‘spend’ time on things leading to prospecting, you can pretend.
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