How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. But they’re not the only sources. Experience. “My Expedience. “If
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