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False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. But they’re not the only sources. Experience. “My Expedience. “If
Podium started in 2014 in Lehi, Utah, which 10 years ago was nothing but farmland. And it was from an analyst there, and this analyst said, “Hey guys, I’m going to be in Utah in two weeks visiting another company. We’re going to have to probably raise money only in Utah. So let’s start out with a story.
Each step requires detailed knowledge of your target audience and a pitch personalized to them. Simply put, to have the best chance of closing a deal, you need to research your prospects — including their pain points , goals, industry, and competition — and ensure your sales pitch speaks to them.
When Mike sends Monique a follow up message a week later, she remembers him and sets up an appointment. People can smell a sales pitch from a mile away. Meeting prospects where they are It is important to note that “engaging” is not the same as “pitching.” ” The second part of my email is the pitch.
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