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Political ad spending shifts regional CTV costs for brands

Martech

No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. CPMs rose 8% year-over-year for this election season. over last year.

Territory 119
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How wisdom makes AI more effective in marketing

Martech

The future of AI and wisdom in marketing Andrew Maynard, professor of Advanced Technology Transitions at Arizona State University, talked about these issues in his monthly newsletter. “As Sharing this wisdom can establish trust and demonstrate expertise.

Consult 130
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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Tucson, Arizona. Arizona is a state that has seen enormous growth in the past decade, with residents of Washington, California, Oregon, and Nevada moving to the area for increased job opportunities and a lower cost of living. Rent is also several hundred dollars cheaper than living in Phoenix, Arizona. Cincinnati, Ohio.

Gambling 130
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Want Sales Success? Practice. (We’re Talking About Practice?!?)

Anthony Cole Training

Teams are now reporting for spring training in various locations in Florida and Arizona. When questioned about it by the press, Iverson goes on and on and on (see video ) about practice. Switching sports – let’s talk baseball. For many, this is just as much a spring ritual for the fans as it is for the athletes on the field.

Sports 165
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March Madness Thursday and Selling

Anthony Cole Training

Get a decision > The loser goes home, the winner savors the victory before facing the next big challenge – Cincy vs. UK and OSU vs Arizona. In some cases an unexpected outcome – an upset – a 13 seed beating a 4 seed and the favored winners Iowa State and Baylor are going home.

Sell 178
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Build Essential Emotional Intelligence Skills With Trailhead

Salesforce

Trailhead, in partnership with Arizona State University (ASU), has just the trail for Trailblazers who want to skill up their EQ. Strengthen relationships at work using emotional intelligence strategies from Arizona State University. — Arizona State University (@ASU) June 14, 2021. SIGN UP FOR FREE. As one of U.S.

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OpenAI’s growing list of partnerships

Search Engine Land

OpenAI will also use the content from these brands to train its systems. The 30 deals.