article thumbnail

3 ways to use data analytics to connect with Hispanic consumers

Martech

For example, the Hispanic community is the largest demographic group in New Mexico and Arizona. We further tweak our strategies based on regional preferences by focusing on specific counties within New Mexico and Arizona. Suppose we’re building a personalized video campaign targeting young families in Arizona.

article thumbnail

Political ad spending shifts regional CTV costs for brands

Martech

No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. CPMs rose 8% year-over-year for this election season. over last year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Tucson, Arizona. Arizona is a state that has seen enormous growth in the past decade, with residents of Washington, California, Oregon, and Nevada moving to the area for increased job opportunities and a lower cost of living. Rent is also several hundred dollars cheaper than living in Phoenix, Arizona. Cincinnati, Ohio.

article thumbnail

OpenAI’s growing list of partnerships

Search Engine Land

OpenAI will also use the content from these brands to train its systems. The 30 deals.

article thumbnail

Build Essential Emotional Intelligence Skills With Trailhead

Salesforce

Trailhead, in partnership with Arizona State University (ASU), has just the trail for Trailblazers who want to skill up their EQ. Strengthen relationships at work using emotional intelligence strategies from Arizona State University. — Arizona State University (@ASU) June 14, 2021. SIGN UP FOR FREE. As one of U.S.

article thumbnail

Bestselling author Robyn Benincasa to keynote Miller Heiman Group Elevate 2019 in Arizona

Miller Heiman Group

Mark the calendar for Elevate 2019 North America: Framing the Future , Miller Heiman Group’s premier event for sales and service professionals, held this year May 8-10 at the Hyatt Regency Scottsdale Resort and Spa.

article thumbnail

Year 3 of Virtual Learning: 5 Things We’ve Learned

The Advantexe Advisor

I was in Arizona having just completed what was to be the last in-person business simulation -based training program for quite some time wondering if we would get home before they shut down all commercial flights. It was two years ago this week that everything changed.