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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

We ended up signing that contract in the uber back to the airport on the way home. It was our largest contract to date, kind of helps the other quarter. Sure enough, he’s traveled when he’s had to travel, he has been there and lo and behold, fast forward to today, he recently is under contract of for a house in Raleigh.

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Engineering Your Own “Luck”: The 3 Key Rules of Building Globally Distributed Teams with Eventbrite (Video + Transcript)

SaaStr

In fact, when I took the job with Eventbrite, I moved from Arizona to take the role. I think what it’s done is created trust with us. It probably makes a lot of sense that you should hire leaders you trust. Treat the distributed teams as equals and give them important work, trust and autonomy.

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The Compelling Case for Ethical Leadership

Hubspot

Ethical leadership is a leadership style that prioritizes the dignity and rights of a company’s customers and employees, which helps develop trust, transparency, empathy, and fairness between a company’s leaders and their constituents. Placing your ethics before profits is a concept that most companies claim they live by.

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The Sandler Selling System: A Step-by-Step Guide

Salesforce

The best relationships are built on trust, and the sales world is no exception. This simple and flexible system takes the pressure off the client, laying the groundwork for a relationship based on trust. Setting an upfront contract: No, this isn’t a contract for a sale. In fact, it’s the bedrock of every deal.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

87% of business buyers expect reps to act as trusted advisors. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. By diving into their pain points and finding a champion, you can be the one they turn to. Having an ally on the inside can make the sales process run more smoothly.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Annual contract value (ACV) The average annual revenue generated per customer contract. Sales is about fostering trust, and language that feels aggressive, vague, or overly transactional can erode that.