article thumbnail

Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Lots of batteries.

article thumbnail

“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)

SaaStr

Jason Lemkin: That’s what drove these last four months as you’re crossing the million in revenue. Why will the partners sell you? Like at this time I was doing all the selling. Jason Lemkin: All the selling, Tiago Paiva: All the selling. That was also pretty big. That was the, was more market pull.

Launch 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. Well, do the math in your head. Jason Lemkin: Yeah.

Pitch 76
article thumbnail

SaaStr Podcast #361 with ServiceNow Chief Customer and Partner Officer Lara Caimi

SaaStr

How do you ensure that you teach people really great meeting management skills in addition to educating people about program management or change management or getting work done cross-functionally? I’ll give an example. They are helping drive their digital transformation agenda and recommending software platforms that can enable that.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

This includes cross-channel, multi-touch and multi-wave campaigns. Chandler, Arizona-based Keap was founded in 2001 and has 400 employees. Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization.

article thumbnail

Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

They also offer insight into a customer’s history of purchases, making them the key to cross-selling and upselling products. Businesses typically use sales invoices to calculate financial earnings, quotas , and taxes after they are paid.

Finance 104
article thumbnail

The Right Way to Build Your First RevOps Team

Salesforce

Instead, let’s point out common warning signs to look out for, which may signal that it’s finally time to invest in RevOps: Your go-to-market teams are misaligned Your company can’t effectively upsell, cross-sell, manage renewals, or reduce churn unless your sales, marketing, and customer success teams are all on the same page.

GTM 98