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“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)

SaaStr

Jason Lemkin: That’s what drove these last four months as you’re crossing the million in revenue. So when we launched Talkdesk in 2011 on stage. And in the same conference I launched Talkdesk. Michael came on stage, the CEO of Zendesk, and we launched Zendesk Voice. Why will the partners sell you?

Launch 108
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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Lots of batteries.

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SaaStr Podcast #361 with ServiceNow Chief Customer and Partner Officer Lara Caimi

SaaStr

How do you ensure that you teach people really great meeting management skills in addition to educating people about program management or change management or getting work done cross-functionally? I’ll give an example. Lara Caimi: Yeah. And I think there’s ways that their models can innovate, frankly, to accommodate a SaaS model.

Customers 102
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What Is Product-Led Sales? The Ultimate Guide

Salesforce

These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. But launching a successful product-led sales motion requires more than just a great offering. Fantastic that’s an essential first step. Watch the demo

Product 77
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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. Penetration pricing: A penetration pricing strategy involves drastically discounting a product, even to the point of selling it below cost. Your bottom line will depend on it. Watch the demo

Price 52
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16 marketing automation platforms your organization should consider

Martech

This includes cross-channel, multi-touch and multi-wave campaigns. Chandler, Arizona-based Keap was founded in 2001 and has 400 employees. Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59