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16 marketing automation platforms your organization should consider

Martech

This includes cross-channel, multi-touch and multi-wave campaigns. Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Chandler, Arizona-based Keap was founded in 2001 and has 400 employees. Target customers.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. Instead, think about upselling or cross-selling. Back to top ) Increase speed while retaining strong relationships Life moves fast, especially in sales.

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How to Create Sales Presentations That Close Deals, According to an Expert

Salesforce

It can also serve as an opportunity to upsell or cross-sell. They’re typically given by sales reps, sales managers, account executives, or solutions consultants during the middle and later stages of the sales cycle after a lead has been qualified. Hands-on research with time-saving AI can be a winning combination.

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Top 10 Sales Incentives That Actually Work

Salesforce

5: Team rewards: Selling isn’t a solitary activity, and many successful sales are the result of a team effort. In-app comments and notifications: Manage questions, comments, and disputes efficiently, all within a single platform. Encourage cross-org collaboration with real-time comments and notifications for quicker alignment.

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How to Succeed as a Territory Sales Manager

Salesforce

Territory sales managers are typically focused on a few large, high-priority accounts. They use customer relationship management (CRM) software — typically equipped with AI and automation tools — to schedule calls, update customer and lead details, and keep track of outreach. Watch the demo