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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

It’s easy to get caught up in what to charge. For example, the electric company charges customers for the amount of energy they use each month. Some companies also measure billing in specific units, such as minutes for telecom or units of electricity. But how you charge for your products and services is just as important.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?