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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

But how you charge for your products and services is just as important. Usage-based pricing, also called pay-per-use or a consumption model, means that a customer only pays for the products or services they use. For example, the electric company charges customers for the amount of energy they use each month.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. And that''s good for everybody who provides that product or service -- a rising tide lifts all boats. Everybody Wins? Lots of batteries. February 1, 2015.