Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.

Entertainment 115

Entertainment Sports Gaming Technology 115

Heinz Marketing

MARCH 29, 2021

But also I remember a lot of explicit conversations from 12 months ago talking to go-to-market leaders, especially in some of our manufacturing industrial clients saying like, what am I going to do? I got reps that are used to going to someone’s office with a box of samples. I mean, no UCLA, no Arizona.

Pipeline 128

Pipeline Sales Gaming Up-sell 128

SaaStr

JULY 11, 2019

You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? When you go with such a strong message, that’s what got us in the first couple of years after ’14, that got Talkdesk to grow as much as it did. Tiago Paiva: In the beginning was all of that.

Launch 108

Launch Technology Technology Up-sell 108

Heinz Marketing

MAY 11, 2020

So our headquarters is here in San Francisco, but we have an office in Scottsdale, Arizona and then in North Carolina. We have a self-serve model that marketing owns end to end including the clothes and the number. That could be pipeline, it could be QLs in our case.

Pipeline 91

Pipeline Sales Healthcare Manufacturing 91

Heinz Marketing

MARCH 11, 2019

We had over 1000 marketers in Boston. We also partner up with the folks at the Demand Gen and G3 Communications, our big sponsors of B2B MX, which is the event in Arizona we were just chatting about earlier. I think that’s one of the underlying principles of account-based marketing. We run it in August every year.

Pipeline 69

Pipeline Sales B2B X-functional 69

SaaStr

AUGUST 12, 2020

Lara Caimi: And then phase three, which is where I came in, which is when we were transitioning into that phase with John was going from a billion to a multibillion dollar company. When I have studied companies that scale, a lot of what slows companies down is not having a good go to market engine or not having a good product.

Customers 102

Customers Strategize Start-ups Promote 102

SaaStr

APRIL 3, 2020

So how does your marketing playbook and tactics really change when making this transition? Anthony Kennada: Yeah, well you know what’s interesting is that the companies do represent two completely different go to markets. Anthony Kennada: And now they’re totally locked into this go to market strategy of yesteryear.

Start-ups 90

Start-ups Growth B2B Campaign 90