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Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.
You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? When you go with such a strong message, that’s what got us in the first couple of years after ’14, that got Talkdesk to grow as much as it did. So when we launched Talkdesk in 2011 on stage.
Lara Caimi: And then phase three, which is where I came in, which is when we were transitioning into that phase with John was going from a billion to a multibillion dollar company. When I have studied companies that scale, a lot of what slows companies down is not having a good go to market engine or not having a good product.
Discover how to make product-led sales a part of your go-to-market strategy. But launching a successful product-led sales motion requires more than just a great offering. Do your homework: Before launching your product or service, do a round of beta testing, collect feedback, and adjust your product or service as necessary.
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