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How wisdom makes AI more effective in marketing

Martech

Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. The future of AI and wisdom in marketing Andrew Maynard, professor of Advanced Technology Transitions at Arizona State University, talked about these issues in his monthly newsletter. “As

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MarTech’s metaverse marketing experts to follow

Martech

There she launched Stella Artois into the metaverse in a partnership with Zed Run, a blockchain horse racing game. She is also the founding director of the Center for Emerging Media and Narrative at Arizona State University.

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Brands’ cost-cutting moves are costing them customers

Martech

There you will see an array of AriZona iced tea products. That price hasn’t changed since the company launched 30 years ago. Pricing tactics designed to keep those earnings high may carry a significant cost in lost market share. Visit your local convenience store if you’d like to see a different approach. Its giant 23 oz.

Customers 104
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7 Schools That Are Totally Rocking Their LinkedIn University Pages

Hubspot

Since the launch of Universities Pages, hundreds of schools have created pages and communities around their schools. Take a look: 1) Arizona State University. These seven, in particular, have done an exceptional job engaging their network in unique and effective ways.

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31 Funding Resources for Black-Owned Businesses

Hubspot

DreamSpring is a nonprofit serving entrepreneurs in Arizona, Colorado, Nevada, New Mexico and Texas. For more information to help you launch and run your business, check out this post. Treasury Department to create economic opportunity in low-income communities. DreamSpring.

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How to tackle the challenges of running successful hybrid events

Martech

” These trends are reflected in Splash’s investment in virtual capabilities with the January launch of Splash Studio , a clear admission that virtual and hybrid are here for the long haul. ” For one such event, they flew staff willing to travel to a Scottsdale, Arizona resort for a few days.

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Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

We know Arizona has more late-stage buyers than Los Angeles, so we set up our Field Marketing dinner there… . Now, the SailPoint revenue team goes after accounts and launches campaigns according to fit and intent scores, which has led to an increase in opportunity creation and pipeline velocity.