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Brands’ cost-cutting moves are costing them customers

Martech

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. S]top price gouging, stop being so greedy, explain why, stop changing the amount of food in the container, or changing the container to hold less. Its giant 23 oz.

Customers 104
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“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)

SaaStr

Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. And then I want to have some, really dig in, substantively, on going up market. Transcript. Tiago Paiva: Let me play a quick video.

Launch 108
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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. However, most companies are up against established rivals who compete on price. What you’ll learn: What is competitive pricing?

Price 52
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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

This is especially important when introducing an innovative or entirely new product to the market, and it’s where value theory comes into play. For example, you might compete with a rival by focusing on lower pricing, introducing new products or features, or highlighting superior service. When it’s time, expand your TAM.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

Price 52