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Political ad spending shifts regional CTV costs for brands

Martech

No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Linear TV networks are selling out and pushing these budgets to digital channels. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

billion, your current distribution network can only reach 5 million. and UK to join, it eliminated the account requirement of a school-issued email address and opened its network to any user older than 13 with an email address. You’re not yet ready to chase international sales , so you find your TAM for the U.S.

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Bestselling author Robyn Benincasa to keynote Miller Heiman Group Elevate 2019 in Arizona

Miller Heiman Group

Networking opportunities with senior-level colleagues at other companies who face similar challenges and opportunities. A welcome reception to network with MHG experts and colleagues. Panels from clients, discussing best practices in sales and service. Come early! A Tennis Pro Clinic, led by local pro Jennifer Berk, on May 8.

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7 Schools That Are Totally Rocking Their LinkedIn University Pages

Hubspot

These seven, in particular, have done an exceptional job engaging their network in unique and effective ways. Take a look: 1) Arizona State University. Since the launch of Universities Pages, hundreds of schools have created pages and communities around their schools. 4) University of Illinois at Urbana-Champaign.

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31 Funding Resources for Black-Owned Businesses

Hubspot

They connect low-income entrepreneurs, entrepreneurs of color, and women to affordable capital, educational resources, coaching, and business networks. DreamSpring is a nonprofit serving entrepreneurs in Arizona, Colorado, Nevada, New Mexico and Texas. Accompany Capital. Community Development Financial Institutions Fund. DreamSpring.

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What Is Social Selling, and How Does It Work?

Salesforce

Think about how much you depend on your digital neighbors — checking your social networks and online reviews — before you commit to buying something important. Social networks will continue to evolve and develop because of technological advances, increasing social selling opportunities moving forward.

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Elevate 2019 North America: Early-Bird Pricing Ends March 17

Miller Heiman Group

Elevate 2019 North America : Framing the Future, Miller Heiman Group’s premier event for sales and services professionals takes place May 8-10, 2019, in Scottsdale, Arizona at the Hyatt Regency Scottsdale Resort and Spa Gainey Ranch.

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