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Political ad spending shifts regional CTV costs for brands

Martech

No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Brands that only have a presence in swing states or focus on growing in those states will feel limited volumes and price increases,” said Dan Larkman, CEO and founder of Keynes Digital. Politics drive up CPMs. over last year.

Territory 114
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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

billion, your current distribution network can only reach 5 million. Once you determine what your typical buyer would be willing to spend based on the value your product adds, you can set a more informed price and multiply that by the total number of potential customers to estimate your revenue-based TAM.

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Elevate 2019 North America: Early-Bird Pricing Ends March 17

Miller Heiman Group

Elevate 2019 North America : Framing the Future, Miller Heiman Group’s premier event for sales and services professionals takes place May 8-10, 2019, in Scottsdale, Arizona at the Hyatt Regency Scottsdale Resort and Spa Gainey Ranch. Early-bird pricing: Don’t miss out! Early-bird pricing ends soon, register by March 17 and save $75.

Price 59
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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

It's not the social network's first run-in with this particular federal agency -- in 2011 , it also had to settle FTC charges after failing to make good on several promises regarding user privacy. These changes appear to be part of Facebook's ongoing efforts to emphasize personal-network-focused content in the News Feed.

Trust 78
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Unriddled: "Alexa, Make a Donation," and More Tech News You Need

Hubspot

According to Stamos, the decision to remove these Pages had little to do with the content itself -- and everything to do with the fact that they were controlled by the IRA, which "has repeatedly used complex networks of inauthentic accounts to deceive and manipulate people who use Facebook, including before, during and after the 2016 U.S.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

You can do this by cold calling , creating a referral program , or via good old-fashioned networking. Increase average deal size This doesn’t necessarily mean increasing the price of your products or services. For this reason, you want to make sure that you’re tracking and focusing on qualified leads.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Even better: Find the accounts that can afford to — and will likely — pay top dollar for products with high price tags or products with subscriptions that will pay out for a long time. Your connections on social media sites also may reveal opportunities to network. Go after accounts that can feasibly buy what you’re selling.

Sell 59