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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Linear TV networks are selling out and pushing these budgets to digital channels.

Territory 114
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31 Funding Resources for Black-Owned Businesses

Hubspot

They connect low-income entrepreneurs, entrepreneurs of color, and women to affordable capital, educational resources, coaching, and business networks. DreamSpring is a nonprofit serving entrepreneurs in Arizona, Colorado, Nevada, New Mexico and Texas. territories are encouraged to apply. Accompany Capital. DreamSpring.

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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

It's not the social network's first run-in with this particular federal agency -- in 2011 , it also had to settle FTC charges after failing to make good on several promises regarding user privacy. These changes appear to be part of Facebook's ongoing efforts to emphasize personal-network-focused content in the News Feed.

Trust 78
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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

We’ve tried to now think of it as how do we take what’s unique and differentiating about our region and make it a positive. We’ve always thought of ourself as that’s our comparative set, not our local region. Our Chief Revenue officer, another one of our senior leadership lives in Scottsdale, Arizona.

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500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre

Hubspot

Dan told us that he had recently purchased 500 hams to distribute across the greater Phoenix, Arizona area on Christmas day — which was only five days away. And over the next ten years, Dan had stints there, at Groove Networks (where he worked under future HubSpot CEO Brian Halligan), Microsoft, and others. billion in just nine years.

Niche 78
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Building From Scratch With Sarah Benken

Sell Or Die

Let's be honest, networking after a certain age is a challenge. Sarah Benken , founder of the Know Tribe, is here to inform us on how you not only network but build a new business in unfamiliar surroundings. Sarah built Know Tribe in Scottsdale, Arizona after moving away from the environment that she knew.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

billion, your current distribution network can only reach 5 million. and UK to join, it eliminated the account requirement of a school-issued email address and opened its network to any user older than 13 with an email address. You’re not yet ready to chase international sales , so you find your TAM for the U.S.