Salesforce

MARCH 13, 2025

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. TAM = Total number of potential customers x average revenue per user TAM calculation examples Let’s go through a few examples of how various businesses can calculate their TAM.

Minimum Viable Product 95

Minimum Viable Product Strategic planning Territory E-commerce 95

Hubspot

OCTOBER 18, 2023

Dan told us that he had recently purchased 500 hams to distribute across the greater Phoenix, Arizona area on Christmas day — which was only five days away. Be the best in a specific niche when scaling. Naturally, I asked Dan how he intended to get 500 hams to the ham-deprived population of Phoenix in such a tight window.

Niche 78

Niche Territory Growth Quota 78

Heinz Marketing

NOVEMBER 20, 2017

Scott has been listed by the Arizona Republic as one if its “Top 35 Entrepreneurs Under 35,” as one of the Phoenix Business Journal’s “40 Under 40” and was featured as one of AZ Business Magazine’s “Generation Next Business Leaders.” Scott is, as you can tell, a well-spoken guy but also very humble guy.

Pipeline 58

Pipeline Sales Technology Technology 58

Heinz Marketing

MARCH 11, 2019

We also partner up with the folks at the Demand Gen and G3 Communications, our big sponsors of B2B MX, which is the event in Arizona we were just chatting about earlier. We had over 1000 marketers in Boston. We run it in August every year. Those guys are very interested in getting an East Coast presence.

Pipeline 69

Pipeline Sales B2B X-functional 69