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Political ad spending shifts regional CTV costs for brands

Martech

No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Brands that only have a presence in swing states or focus on growing in those states will feel limited volumes and price increases,” said Dan Larkman, CEO and founder of Keynes Digital. Politics drive up CPMs. over last year.

Territory 114
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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. However, most companies are up against established rivals who compete on price. What you’ll learn: What is competitive pricing?

Price 52
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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

With usage-based pricing, you actually do get exactly what you pay for. What you’ll learn: What is usage-based pricing? Connect every touchpoint What is usage-based pricing? Connect every touchpoint What is usage-based pricing? Companies can select from different types of usage-based pricing.

Price 52
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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. Pricing (or amount due) The pricing included on the sales invoice is straightforward — it’s the price that the buyer and seller agreed upon. Learn how Revenue Cloud can help.

Finance 101
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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

As millions have flocked to these areas to make their career dreams come true, housing and daily living prices have made it nearly impossible to be financially independent. Tucson, Arizona. Much of the employment in the area can be attributed to the innovations from the University of Arizona in Tucson.

Gambling 130
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March Madness Thursday and Selling

Anthony Cole Training

Get a decision > The loser goes home, the winner savors the victory before facing the next big challenge – Cincy vs. UK and OSU vs Arizona. The prospect let the incumbent come in and they matched my price. Xavier is still in the hunt, but they play the upset winner - 14 seed Georgia State. What happened? They are thinking it over.

Sell 188
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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Once you determine what your typical buyer would be willing to spend based on the value your product adds, you can set a more informed price and multiply that by the total number of potential customers to estimate your revenue-based TAM. Use these insights to drive growth by planning how to attract those customers.