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With remote collaboration and hybrid workforces becoming the new normal, nurturing our soft skills, like empathetic communication, emotional intelligence, and relationship-building, is increasingly vital. Trailhead, in partnership with Arizona State University (ASU), has just the trail for Trailblazers who want to skill up their EQ.
Our Chief Revenue officer, another one of our senior leadership lives in Scottsdale, Arizona. Still to this day, I’ve not been to Scottsdale, Arizona and it has not been an impact on the business at all. To share the Pendo story, to build a relationship, build a connection. That goes for other talent as well.
” And she was like, “Trust me. The fact that a lot of our portfolio comes in enterprise, they got a lot of sales done or relationshipbuilding done around conferences whether it’s-. But we also want to move the company in Denver.” ” And we were like, “What? It’s a great place to live.
87% of business buyers expect reps to act as trusted advisors. By diving into their pain points and finding a champion, you can be the one they turn to. Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads.
To successfully negotiate a contract in today’s sales climate, you need to prioritize relationshipbuilding over persuasion, practice active listening, and empathize with your customers’ challenges. Each provides a chance to buildtrust and nurture stronger relationships with stakeholders.
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