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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Politics drive up CPMs. CPMs rose 8% year-over-year for this election season. Processing.

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Quota Relief: How and Why to Give It to Your Salespeople

Salesforce

Have representatives review the plan: Show the plan to key representatives, including team members in different regions, to get input. Outline the potential terms for quota relief: While some situations may require custom terms, write out the terms for common situations, such as illness, parental leave, and vacations.

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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

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Spot Bonus: What It Is and How To Do It Right

Salesforce

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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Tucson, Arizona. Arizona is a state that has seen enormous growth in the past decade, with residents of Washington, California, Oregon, and Nevada moving to the area for increased job opportunities and a lower cost of living. Rent is also several hundred dollars cheaper than living in Phoenix, Arizona. Cincinnati, Ohio.

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