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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Politics drive up CPMs. CPMs rose 8% year-over-year for this election season. Processing.

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3 ways to use data analytics to connect with Hispanic consumers

Martech

Gain behavioral insights by region Collecting and analyzing data on demographics, psychographics and activities offers detailed insights into customer behavior and preferences. But to make this actionable, it’s helpful to fence this information by a geographic region.

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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Tucson, Arizona. Arizona is a state that has seen enormous growth in the past decade, with residents of Washington, California, Oregon, and Nevada moving to the area for increased job opportunities and a lower cost of living. Rent is also several hundred dollars cheaper than living in Phoenix, Arizona. Cincinnati, Ohio.

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How Your Location Impacts Sales Success

Heavy Hitter

This study group was segmented into four geographic regions resembling a typical sales organization as shown below. West region :  Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. There were also far more top performers in the West region as well.

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Sales Pipeline Radio, Episode 312: Q & A with Robert Gitell

Heinz Marketing

I remember back when I was working in a company selling to real estate agents, and we had different approaches for east coast realtors than we did for west coast realtors when they were calling, just because there were regional cultural differences in terms of how people wanted to have that conversation. I was in Arizona at the time.

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11 Impressive Realtor Bios That Win Clients [Examples & Templates Included]

Hubspot

He began his career in real estate in late 2007 and since then his real estate team has helped over 1,000 families purchase and sell their properties here in Tucson, Arizona. He includes a section to highlight how he trained and helped new realtors in his region, and this emphasizes his real estate expertise. Elizabeth Bain.

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500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre

Hubspot

Dan told us that he had recently purchased 500 hams to distribute across the greater Phoenix, Arizona area on Christmas day — which was only five days away. It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. billion in just nine years.

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