article thumbnail

Political ad spending shifts regional CTV costs for brands

Martech

Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Linear TV networks are selling out and pushing these budgets to digital channels. Dig deeper: 2024 elections playbook works for brands too Email: Business email address Sign me up!

Territory 115
article thumbnail

March Madness Thursday and Selling

Anthony Cole Training

How can I possibly tie the NCAA Basketball Tournament (also known as March Madness) to selling? Honestly, I’m not sure…so I will be making this up as I go. Let me begin by setting the stage for selling and how I see it is similar to the event of March Madness. The same is true in selling. What happened?

Sell 183
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

We Ko Pa - 4 Peaks of Sales Success

Anthony Cole Training

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. How to Sell (21). Selling (45). Tonys Top Ten.

article thumbnail

March Madness Thursday and Selling

Anthony Cole Training

How can I possibly tie the NCAA Basketball Tournament (also known as March Madness) to selling? Honestly, I’m not sure…so I will be making this up as I go. Let me begin by setting the stage for selling and how I see it is similar to the event of March Madness. The same is true in selling. What happened?

Sell 135
article thumbnail

Can We Even Afford to Do SMB Sales in the U.S. Anymore?

SaaStr

So I’ve been doing SaaS for a while, and the costs of doing business have just gone up. Salaries have gone up. Marketing expenses have gone up. And expectations for OTE have gone way up. These all sprung up as more cost-effective centers of excellence for SMB and even some mid-market sales reps. customers?

Sales 125
article thumbnail

Sales Authenticity Sells

Sales Hacker

This week, we’ll dissect two areas that sales authenticity derives from and how to embrace it to – well, sell. Reading: Kevin Wilson (VP Sales at Supermove) highly recommends the book, Sell the Way You Buy by David Priemer, for developing greater transparency and, in turn, authenticity. In short: to sell the way you buy.

Sell 123
article thumbnail

Sales Prospecting in Beast Mode

Score More Sales

Yesterday, Marshawn Lynch of the Seattle Seahawks went “Beast Mode” on the Arizona Cardinals and ran for a 79 yard touchdown. Athletes and broadcasters lit up Twitter with some great tweets. Want to make the most of your days through the end of the year? Just think Beast Mode. Just like he always does. Close More Deals.