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Oracle enhances its Unity CDP offering

Martech

Sales is focused on accounts and marketing is focused on contacts. ” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” It even makes it possible to introduce product teams into the mix.” ” A unified view of B2B buying and selling. .”

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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

Because we sell into enterprise companies, our high-volume approach had two major weaknesses: SDRs spent a significant portion of their time cleaning data and researching contacts. Enter: Project Assembly Line. Building your own assembly line and supercharging your SDR program requires three main steps.

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Rethinking The Sales And Marketing Organization

Partners in Excellence

The overall marketing/sales assembly line takes customers through this linear process, all oriented to moving the customer through a buying decision. Except our assembly line/linear customer engagement model doesn’t reflect how our customers buy.

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Buying Is About People, Why Isn’t Selling?

Partners in Excellence

Sellers focus more and more on volumes–more contacts, more outreach, more leads. Specialization prevails as customers are moved from sales specialist to sales specialist, passing along the optimized sales assembly line. They focus on their own efficiency, automating and mechanizing as much of their work as possible.

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A Script Isn’t A Call Plan!

Partners in Excellence

We have the same script we use for every one we contact. ” Second, the script focuses on what we want to talk about, and the things we need to move the customer to the next station on our sales assembly line. .” First, they are rarely customized to the victim we on who we inflict the outreach.

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How to enable greater personalization in a world of impersonal experiences

Martech

Brands make more contacts with customers than ever before. The outreach we’re doing feels a little bit like an assembly line,” she said. “As The average number of touches during the buying process grew from two in 2006 to six in 2021, according to Butler. However, this leaves plenty of room for less than optimal experiences.

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Why Process Strategy is Key for Sales Ops Success

Hubspot

Do your reps contact the potential customer immediately? When you step into one of these eateries, you’ll be greeted by an assembly line of employees waiting to fill your order. Examples of Process Strategy. Consider what your sales team does when it receives a lead. Is it by phone? Is it by email?

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