Remove Assembly Line Remove Contact Remove Customers
article thumbnail

Oracle enhances its Unity CDP offering

Martech

This is the feature that allows a unified view of front-end and back-end customer data. Sales is focused on accounts and marketing is focused on contacts. ” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” Buying group and opportunity scoring.

article thumbnail

Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

Because we sell into enterprise companies, our high-volume approach had two major weaknesses: SDRs spent a significant portion of their time cleaning data and researching contacts. Enter: Project Assembly Line. Building your own assembly line and supercharging your SDR program requires three main steps.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Rethinking The Sales And Marketing Organization

Partners in Excellence

We continue to organize our sales and marketing initiatives around what makes us more efficient or old views of how customers buy. The overall marketing/sales assembly line takes customers through this linear process, all oriented to moving the customer through a buying decision.

article thumbnail

Buying Is About People, Why Isn’t Selling?

Partners in Excellence

Not those superficial relationships (backslapping, jokes, lunches, golf games), but those relationships where sales people understood the customer, organizationally and individually. Sellers focus more and more on volumes–more contacts, more outreach, more leads. Buying is about people, great selling is too!

Sell 92
article thumbnail

A Script Isn’t A Call Plan!

Partners in Excellence

Again, one never had to do this, we knew “calls” included virtually every interchange with the customer–a meeting, a conversation whether virtually by or by the phone. First, they are rarely customized to the victim we on who we inflict the outreach. We have the same script we use for every one we contact.

article thumbnail

How to enable greater personalization in a world of impersonal experiences

Martech

“Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience at Alyce, in her presentation at our MarTech conference. Deliver “interest” events to customers.

article thumbnail

Why Process Strategy is Key for Sales Ops Success

Hubspot

Many organizations fail to outline and document procedures when it comes to producing products, handling service concerns, or guiding their customers along their buyer’s journey. There’s a way to make your employees’ lives easier and customers happy — all while differentiating yourself from the competition. Customer Service.

Process 93