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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

I used up some vacation days last week and was rewarded with some fine weather as I made a trip up to Rhode Island. I thought it was significant news, especially as it implicitly reduces the role of CRM to a system of record for the last stages of the purchase cycle. She just wants to be recognized by the brand as the consumer.

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What Is a Deal Desk?

Salesforce

A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. While CRM and CPQ systems are ideal for Deal Desk workflows, processes often depend on a company’s setup and resources.

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