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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing. Today, marketing faces its own shift.

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“We Are Human Beings First, ….

Partners in Excellence

In our focus on scaling, growth, results, too often, we lose the view that we are all human beings first. We think of customers as faceless objects we move through our sales assembly lines. We view our people as replaceable workers on that assembly line. We target customers as personas.

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5 Missed Revenue Growth Opportunities of Second-Stage Startups

Sales Hacker

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make.

Growth 115
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The Joy Of Selling……

Partners in Excellence

Some react, “Dave, we’ve got to focus on hitting the numbers, achieving our growth goals! Sellers have become replaceable widgets on an assembly line optimized for growth regardless of cost (figuratively and literally). It’s tough work and sellers need to be tough minded!”

Sell 147
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A SaaS Fairy Tale….

Partners in Excellence

And assembly line process started to emerge. Each worker on the assembly line had did their job, then passed the customer to the next workstation on the assembly line, until a PO was spit out at the end of the process. The jobs for each person on the assembly line were well segmented and well defined.

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We Get Specialization Wrong!

Partners in Excellence

The customer has become almost irrelevant, instead, we have optimized roles for moving our customer through our sales assembly line. It’s really madness, our push to specialization to maximize our efficiency isn’t producing the revenue growth we need.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

Their growth is worse off for it. The elements within those companies, within their marketing and sales, that aren’t predictable revenue models, is what drives their better aspects of their growth. Those two aspects, prospecting/SDRs and the sales assembly line are the two key aspects that I challenge.