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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. It’s called Jidoka or Autonomation. It’s almost the opposite!

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A SaaS Fairy Taleā€¦.

Partners in Excellence

Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. And assembly line process started to emerge. And assembly line process started to emerge. The jobs for each person on the assembly line were well segmented and well defined.

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Continuous Improvement, How Do We Get Better?

Partners in Excellence

Continuing my series on applying Lean/Agile principles to our GTM strategies, I want to move on to the ideal of “Continuous Improvement.” ” A mindset instilled in each worker in the assembly line was, “how do you improve the part of the process you are responsible for?”

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ā€œDonā€™t Cancelā€ Vs. ā€œBuy Againā€

Partners in Excellence

But in many ways, this limits our thinking about our overall GTM strategies. If we create manufacturing machinery, we may have started with machines that do one thing on an assembly line. We can look at other machines that are needed in the assembly line, design and sell those to our current customers, driving more revenue.

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. Insight Identification: Three Ways to Kaizen Your GTM.

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Oracle enhances its Unity CDP offering

Martech

” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” This features a connection between customer and financial data and is aimed at supporting a range of GTM motions including recurring revenue, usage-based, and consumption-based strategies.

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Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound

Heinz Marketing

And as Adam New-Waterson smartly pointed out, if youā€™re trying to ship more effective cars, a bunch of random features just feels like a bunch of skateboards coming off the assembly line. Hereā€™s a great GTM Decision Tree framework created by Brittani Dinsmore at Moz that helps with this.