Martech

SEPTEMBER 12, 2024

” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” This features a connection between customer and financial data and is aimed at supporting a range of GTM motions including recurring revenue, usage-based, and consumption-based strategies.

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Assembly Line Contract B2C GTM 113

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And I think we saw Clay run this playbook pretty, pretty well.

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GTM X-functional Start-ups Campaign 73

Partners in Excellence

AUGUST 7, 2024

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. It’s called Jidoka or Autonomation. It’s almost the opposite!

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Trust Assembly Line Manufacturing GTM 139

Partners in Excellence

AUGUST 8, 2024

Continuing my series on applying Lean/Agile principles to our GTM strategies, I want to move on to the ideal of “Continuous Improvement.” ” A mindset instilled in each worker in the assembly line was, “how do you improve the part of the process you are responsible for?”

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Assembly Line GTM Manufacturing Engineering 139

InsightSquared

SEPTEMBER 20, 2018

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. Insight Identification: Three Ways to Kaizen Your GTM.

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GTM Assembly Line Manufacturing SQL 73

Partners in Excellence

JULY 11, 2024

But in many ways, this limits our thinking about our overall GTM strategies. If we create manufacturing machinery, we may have started with machines that do one thing on an assembly line. We can look at other machines that are needed in the assembly line, design and sell those to our current customers, driving more revenue.

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Assembly Line Manufacturing GTM CRM 138

Partners in Excellence

MAY 23, 2024

Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. And assembly line process started to emerge. And assembly line process started to emerge. The jobs for each person on the assembly line were well segmented and well defined.

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Assembly Line GTM Minimum Viable Product Non-Profits 77