Remove Assembly Line Remove GTM Remove Process
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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. It’s called Jidoka or Autonomation. It’s almost the opposite!

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Continuous Improvement, How Do We Get Better?

Partners in Excellence

Continuing my series on applying Lean/Agile principles to our GTM strategies, I want to move on to the ideal of “Continuous Improvement.” ” “Can we improve processes upstream, by helping our suppliers improve what they are doing with us?” ” “Can we the downstream experience of our customers?”

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A SaaS Fairy Taleā€¦.

Partners in Excellence

When customers said tell me more, the sales process was usually pretty short. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. Sales/marketing started applying these manufacturing principles to the “mechanization” of the process. And life was good!

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ā€œDonā€™t Cancelā€ Vs. ā€œBuy Againā€

Partners in Excellence

But in many ways, this limits our thinking about our overall GTM strategies. We’ve sold to a customer with a single manufacturing line, but now they are expanding the number of manufacturing lines so they need to buy more. Perhaps it’s interesting to look at other business models, seeing what might be adapted.

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

The Japanese term ā€œKaizenā€ stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing.

GTM 73
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Oracle enhances its Unity CDP offering

Martech

” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” This features a connection between customer and financial data and is aimed at supporting a range of GTM motions including recurring revenue, usage-based, and consumption-based strategies. Processing.

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Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound

Heinz Marketing

If instead you share with the seagulls where their project fits into the priority list and why, if they agree with the higher priorities, they generally fall in line. Hereā€™s a great GTM Decision Tree framework created by Brittani Dinsmore at Moz that helps with this.