Martech

SEPTEMBER 12, 2024

” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” This features a connection between customer and financial data and is aimed at supporting a range of GTM motions including recurring revenue, usage-based, and consumption-based strategies. Processing.

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Assembly Line Contract B2C GTM 113

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

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GTM X-functional Start-ups Campaign 75

Partners in Excellence

AUGUST 7, 2024

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. It’s called Jidoka or Autonomation. It’s almost the opposite!

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Trust Assembly Line Manufacturing GTM 139

Partners in Excellence

AUGUST 8, 2024

Continuing my series on applying Lean/Agile principles to our GTM strategies, I want to move on to the ideal of “Continuous Improvement.” ” “Can we improve processes upstream, by helping our suppliers improve what they are doing with us?” ” “Can we the downstream experience of our customers?”

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Assembly Line GTM Manufacturing Engineering 139

InsightSquared

SEPTEMBER 20, 2018

The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing.

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GTM Assembly Line Manufacturing SQL 73

Partners in Excellence

JULY 11, 2024

But in many ways, this limits our thinking about our overall GTM strategies. We’ve sold to a customer with a single manufacturing line, but now they are expanding the number of manufacturing lines so they need to buy more. Perhaps it’s interesting to look at other business models, seeing what might be adapted.

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Assembly Line Manufacturing GTM CRM 138

Partners in Excellence

MAY 23, 2024

When customers said tell me more, the sales process was usually pretty short. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. Sales/marketing started applying these manufacturing principles to the “mechanization” of the process. And life was good!

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Assembly Line GTM Minimum Viable Product Non-Profits 77