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By the 1970s, Xerox continued to thrive with strong patents, little competition, and a growing market. Yet, in the early 1980s, a new batch of competitors like Canon and Kodak entered the market, causing Xerox’s marketshare to plummet. Seven times as many manufacturing defects in finished products.
For example, product development is accountable for developing products according to a certain timeframe, to achieve certain goals, often measured in revenue generation, marketshare, growth, and so forth. Manufacturing may have excess capacity and inventory, missing its goals. Layer some other expectations on top of that.
The assemblyline. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate marketshare and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The airplane.
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