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This assemblyline process starts with a widget (let’s call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile. If we aren’t making the number we just crank up the volume, feeding more leads into the top of the pipeline.
Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assemblyline in manufacturing to all business processes and became the precursor to lean manufacturing. Lead source attribution.
This has a number of advantages, skill levels don’t need to be as high, we can leverage role specialization more effectively (creating sales assemblylines with customer widgets passing through each station), and we can effectively leverage all the traditional selling skills.
However, we are repeatedly see descriptions of selling becoming more like that of a manufacturingline–input a prospect at the beginning of the process, move them step by step through our sales machine, and at the end we spit out a paying customer. The problem is, customers are not widgets. Each individual is different.
” For the most part, the article was a tutorial on pipeline metrics and a diatribe against much of the quota setting process. Likewise, manufacturing has certain goal, it has to build quality products, meeting cost, delivery, and a number of other criteria. I don’t disagree with a large part of the article.
There are three main models for sales teams: the assemblyline, the pod, and the island. The AssemblyLine. In the assemblyline model, also known as the hunter-farmer model, sales teams are organized based on each individual’s job title. What Are the Types of Sales Organizations? Customer Size.
I read an article in which the position was put forth, “Inside sales does not have the responsibility for creating pipeline, only the responsibility for selling. As I got into the article, the question was posed, “Who is responsible for developing pipeline?” But for a moment, I managed to contain myself.
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