Remove Assembly Line Remove Manufacturing Remove Product
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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. Workflows become automated.

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Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing.

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Sales Role Specialization

Partners in Excellence

This assembly line process starts with a widget (let’s call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile. As a side note, manufacturing experts would be appalled looking at the design of our sales assembly lines.

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Start With The Customer

Partners in Excellence

We optimize the overall equation on our goals and our preferences–revenue, expense, headcount, productivity, and so forth. It’s become fashionable, recently, to apply manufacturing principles to our Go To Customer strategies. Customers become widgets progressing through our very efficient sales assembly lines.

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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. What if we learned what lean/agile manufacturers really do?

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“Don’t Cancel” Vs. “Buy Again”

Partners in Excellence

Making sure customers continue to get the value expected, that they are continuing to use the products is critical. Offering periodic enhancements to give something new may attract greater interest, keeping people using the product, helps to keep people from cancelling. ” Let’s imagine we sell manufacturing equipment.