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Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.
Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assemblylines. What if we learned what lean/agile manufacturers really do?
If they freed themselves from what the SaaS model represents and start thinking about things in a different way, they can achieve unimaginable success. If we look at the “founders” of the SaaS concept, it was innovators adapting and assembling bits and pieces of other business models to create a new approach. predictable.
Henry Ford is of course renowned for forever changing the way the automobile industry manufactures cars. In the beginning, automobiles were built by craftsmen who assembled the finished vehicle from parts they themselves had made. Ford hated waste and saw it as the underlying cause of both high automobile prices and poor wages.
That represents about 0.5% But the SaaS selling model seems to be based, also, on a flawed adaptation of lean manufacturing techniques and the Toyota production system. And while lean manufacturing does not promote this, the emphasis is on volume, velocity, and efficiency. of the global economy.
That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assemblyline or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible.
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