Assembly Line Manufacturing Technology 
Martech
JULY 19, 2024
Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing leaders must consider productivity gains and technology as well as the entire marketing system, including the impact on people, processes and roles.
Martech
MARCH 19, 2025
Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.
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Partners in Excellence
AUGUST 8, 2024
” In the original development of Lean/Agile principles in manufacturing, leaders recognized they could never rest on their laurels. ” A mindset instilled in each worker in the assembly line was, “how do you improve the part of the process you are responsible for? It was the “Suggestion Box.”
Partners in Excellence
JUNE 6, 2017
As I mentioned in my prior post , there are a lot of people promoting the application of Lean Manufacturing principles in sales. If you haven’t read the first post, What We Can Learn From Lean Manufacturing , be sure to read this. Principle 8: Use only reliable, thoroughly tested technology that serves your people and processes.
Partners in Excellence
APRIL 12, 2023
My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. Sellers have, blindly, applied “manufacturing” technique to managing their selling process. There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling.
Partners in Excellence
OCTOBER 15, 2021
Many think this is being driven by technology, AI/ML. We redesign knowledge work, emulating the principles of the industrial assembly lines of the past. We chop up work, creating assembly lines where knowledge workers focus on perhaps the functional equivalent of tightening a bolt.
Partners in Excellence
NOVEMBER 27, 2018
This has a number of advantages, skill levels don’t need to be as high, we can leverage role specialization more effectively (creating sales assembly lines with customer widgets passing through each station), and we can effectively leverage all the traditional selling skills.
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