Remove Assembly Line Remove Market share Remove Real Estate
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Innovation vs. rebranding: How to choose the best change for your business

Martech

The assembly line. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The airplane.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

You’re gonna ask them to talk to a salesperson You’re gonna ask them to sign up for free and so having to make those really hard decisions around with your very precious real estate What’s the call to action? That’s just marketing. So maybe competitors have come in. It’s launching a big new product.

GTM 76